“X Play Nation” Review
I came across “X Play Nation” through one of those highly obnoxious banner ads on Malakye.com. The banner read something to the effect that X-Play was the “official book behind action sports.” This definitely grabbed my attention since I’ve been trying to find some form of publication that incorporated more than ONE type of action sport. I knew there weren’t any magazines on the market so I took a click. It directed me to the Amazon page with a full review and sneak peak about how “X-Play Nation” was THE book to get if you have any interest in the business and development side of the AS industry.
Now, just as a side note…. ever since I was little, I have completely immersed myself into something I like. When I was 5, I decided I wanted to horseback ride. So my little resourceful self got a hold of EVERY type of horse book I could find. From Veterinary care to riding styles… I wanted to know it all. Well, almost 20 years later, this quality hasn’t ceased.
After reading the quotes and reviews from founding fathers of Action Sports companies raving at how this is the book everyone in the industry needs to read, I immediately ordered one.
I literally read this book with a highlighter… Gathering as many statistics, quotes, and ramblings that I found interesting or worth memorizing. I dont’ think I even studied this hard in high school. There is SO much insight into the foundation of the Action Sports world in this book. Everything from fun trivia about riders (Jeremy McGrath apparently started in BMX and then became the Supercross champ….who knew!) to hard facts about the heavy hitters, to the branding and advertising developments of growing companies.
This book is a MUST for ANYONE who is in the industry, trying to get in, or just has a general interest in the marketing and business of the AS industry. Five stars!!!
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